Facebook is going to introduce a new feature
to auto-play videos for mobile users. The videos playing in the news feed will
be in silent mode but if wanted user can expand the clip by selecting on it and
it will play audio also. Initially this feature will be available only to the
videos posted by individuals, celebrities or musicians. Facebook is the most
popular social networking site around the globe in these days with 1.15 billion
users and they are planning to explore the new chances of ad placements with
the new movement. By introducing the new feature Facebook describes it as
"explore how to bring this to marketers in the future" and it will
give a new experience to the users to view television like ads.
Facebook is currently testing this feature
among a small group of Facebook users to know how the program is working in
real environment and also to assess user feedback about the video playing. It
is expecting that Facebook will charge corporates $1 million to $2.4 milion for
a 15 second auto play video ads.
