Ford has recorded its
best ever monthly sales in its 18 year history in the sub-continent and this
thanks to the EcoSport compact crossover that was launched on June 26. The car
has already recorded 30,000 bookings within 17 days of its launch and is
expected to be a major seller for the American Automaker.
Ford sold a total of 12,338
units of which domestic sales were 7,867 units and exports (once again
bolstered by the EcoSport) stood at 4,471 units. This is an overall increase of
48 per cent compared to corresponding period last year. While domestic
sales are up by 26 per cent, exports have gone up by 114 per cent as compared
to 2012.
The EcoSport has already
had its effect on the Renault Duster which has lost over 3000 units over the
last three months. However, the Renault Nissan's alliance other ace up its
sleeve is the Duster based Terrano which will be unveiled on August 20 and is
expected to be launched in October.
Commenting on the change of
fortune for the American automaker Vinay Piparsania, executive director,
marketing, sales and service, said “Despite the near-term difficulty in the
economy, our customers have put their trust in the urban SUV EcoSport, and with
the Figo ranking as the best premium compact car in the prestigious J.D. Power
India vehicle dependability study 2013, we are delighted to achieve the
highest-ever sales in our history this month. It’s encouraging to see customers
visit our showrooms, ready to experience new emerging segments that are driving
growth.”
Ford India that
launched the much anticipated EcoSport compact SUV on July 25th has
now recalled the diesel version of the car to relocate the glow plug module.
Ford has been contacting all the customers who bought the EcoSport diesel to
fix the problem, which will be done free of cost. The EcoSport was launched in
three different engine options- 1.5-litre diesel, 1.5-litre petrol and
1.0-litre EcoBoost petrol. The base Ford EcoSport diesel variant costs Rs
6.69 lakh
Ford India is said to be
presently on the sixth place position in the car market. This multinational
automobile manufacturer has its head office in the metropolis of Chennai, which
is in southern state of the Tamil Nadu. This company is the Indian subsidiary
of the international automobile maker, Ford Motor Company, which is located in
USA. The cars made by the company are renowned across the different world
markets for being integrated with power packed fuel efficient engines, which
are dependable and equipped with enticing features. Their reputed stable of
cars in the country's auto market is splendid and has varied automobiles, which
are doing impressive revenue generation for the company. Ford India is said to
be adding newer additions in their splendid fleet of vehicles with new
entrants, which are been expected to enter the Indian car market very soon. The
company has finally launched one of the most awaited compact SUV, Ford
Ecosport for the Indian populace. The company has bestowed this latest
entrant with some of the most impressive and advanced features, which are
certainly going to bowl over the buyers. This SUV has a sleek and lustrous body
line along with some other striking exterior features, which will certainly
entice the customers. The interiors are done up luxuriously and have quite a
number of plush aspects, which will make the occupants extremely comfortable.
This all new Ford Ecosport has new styling and design elements and roomy
insides, which offer ample space to all the occupants. The company has
furnished this compact SUV with best in class features, some of these advanced
functions are rear parking sensors with a visual display that helps in simpler
parking of this SUV, a powerful air conditioner unit that cools the entire
cabin efficiently within no time, a sophisticated audio system with speakers
and a remote control along with other input options such as a USB interface and
a Aux-In interface as well. This audio unit also has Bluetooth connectivity
that makes it easier for the buyers to pair their phone with the music system
and have a hands free operation of the mobile phone. The multifunctional
steering wheel have been equipped with mounted audio and phone buttons, which
further adds to the practicality of this SUV. Apart from all these, the company
has also equipped this latest Ford Ecosport SUV with several other gadgets as
well.
Specifications Summary
Engines
1498 cc, Diesel, 89 bhp @
3750 RPM power
1499 cc, Petrol, 109 bhp @ 6300 RPM power
999 cc, Petrol, 123 bhp @ 6000 RPM power
Gearboxes
Automatic, FWD
5-speed, Manual, FWD
Seating Capacity
5 seater
Steering
Power steering
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