Micromax has taken the
market strategy; it would develop more low cost smartphones and tablets and
dominates the market segment by challenging the big players. There are many
leading companies who have engaged in the segment like Samsung, Apple, Google etc.
but the major constraint they are facing while competing with the small sized
companies that they could not slash prices like small players. Micromax has
decided to make use of this advantage when they are facing serious competition
from the giants.
Inorder to give a fast momentum to this strategy they have
launched a new budget Android tablet named Funbook Mini P410. Flipkart the
famous online shopping portal has listed the Funbook Mini tablet for Rs. 8,820.
But even after a couple of days of its launching, the device was out of stock
because of wide requirement. The device was now displayed on the site with a
“notify me” tag.
