Google Announced New Version of Android OS: KitKat

By surprising many geeks Google announces the next version of android Jelly Bean. The internet giant announced that the next Android 4.4 version will be named as KitKat like the iconic Nestle candy bar. But Google did not revealed further about what will be the attractions of the new version or when it will be launched out. The Nestle website also confirms this news that Google’s latest version of operating system will be named after the "popular chocolate and wafer confectionery" and the new KitKat website offers to "make an amazing Android experience available for everybody".

While knowing about the new move the technology communities have many doubts on the new cream baked by the two international giants. John Lagerling, director of Android global partnerships says that the name change decision came when Google "realised that very few people actually know the taste of a key lime pie", but many are going to see it as a marketing move.

Both the companies are already on the move to show the world the new strategies of marketing, they believe that this is a new opportunity to market a digital product along with a candy bar! Reports says that Nestle started production of 50 million specially branded KitKat candies and this will be entered into the stores with a number of prizes which gives the chocolate lovers a chance to win even a Nexus 7 and Google Play credits.

Nestle commented on the news that they are seeing this as a new strategy to incorporate digital technology with the consumer goods and thinks this move will help them to know consumers in more detail and to fix their preferences and to cater their needs. This information pointed out the chances of sharing customer data between the companies.  

Anyhow there is no doubt that this movement will cause for a new trend that we can witness the joint ventures of more corporates which are playing in different fields and the only doubt which raises here is who will gain the most from this venture, Google or Nestle and we need to wait for some time to know the result.